About Us

About Us
Welcome to Miinoor, founded in April 2025, by Cleveland native Sherry Howell, CEO & Founder. Miinoor is a groundbreaking company, designed to empower consumers and vendors alike.
At Miinoor, we believe that the shopping experience, should be tailored, to meet the needs of every individual.
“We offer more than just a marketplace.” Our innovative live video sales feature allows vendors to connect directly with consumers in real time, creating an engaging and interactive shopping experience. To make navigation effortless, our AI-powered assistant is integrated into the platform, guiding users through their journey and ensuring they find exactly what they need.
Here at Miinoor, we are dedicated to fostering a vibrant community, where every shopper feels empowered, and every vendor can reach new heights. Join us at Miinoor, where innovation meets opportunity.
The Black Sheep of Tech
Meet the CEO & Founder, Sherry Howell, a 36-year-old entrepreneur born and raised in Cleveland, Ohio. Proudly calling herself, "The Black Sheep of Tech.” Sherry has always embraced her individuality and challenged the norms of the industry. While, navigating a predominantly male driven industry. In April 2025, she founded Miinoor, a cutting-edge platform designed to empower consumers and foster trust between buyers and sellers. With roots grounded in her community and a vision that extended far beyond her own. She is committed to her mission, to help everyone realize the power and the impact of their spending power. Her platform will not only fuel economic growth but also fosters a society of collaboration, where creativity and individuality are celebrated. Sherry's vision extends beyond mere transactions; she aims to cultivate meaningful relationships between consumers and vendors, fostering a sense of community that enhances the shopping experience. She proves that being different is not just valuable, but essential for innovation.
Our Slogan
Miinoor. Your Platform. Your Power.
Our Mission
“To empower vendors and uplift communities, by providing a platform, where every seller thrives and every consumer’s spending power supports growth and opportunity.”
Our Vision
At Miinoor, we envision a shopping landscape, where technology bridges the gap between consumers and vendors, while fostering a community that thrives on engagement and empowerment. We strive to create a seamless experience, that enhances the way people shop and sell.
Our Values
Customer-Centricity
Our customers are at the heart of everything we do. We prioritize their needs, preferences, and experiences to ensure satisfaction and loyalty.
Empowerment
We empower consumers to take control of their spending and make informed decisions, while providing vendors with the tools and support needed to succeed in a competitive market.
Innovation
We embrace technology and creativity to develop unique solutions, such as our live video sales feature and AI-powered assistant, enhancing the overall shopping experience.
Community Engagement
We believe in building strong connections within our marketplace, uniting communities and fostering collaboration between consumers and vendors.
Integrity
We operate with transparency and honesty, ensuring that our customers and partners can trust us in every interaction.
Join us at Miinoor, where we put customers first, empowering you through a platform that is designed to enhance your shopping experience and support your growth as a vendor. Experience the future, your journey starts here.